The Organic Trade Association received funding to conduct a GBI (Global Based Initiative) this summer to determine which types of social media campaigns are most effective for closing sales of U.S. agricultural exports in our top export markets and create a process for evaluating these campaigns in line with U.S. Department of Agriculture (USDA) performance measures.
This past fall, the Organic Trade Association partnered with key retailers in Asia to promote U.S. organic products in supermarkets visited by thousands of consumers. Working with Bio c’Bon in Japan and City Super in Hong Kong, the Organic Trade Association funded in-store promotions that included cooking classes, in store demo experts, and digital media content.
The U.S. is the largest organic market in the world representing more than half of all consumer sales for organic products globally. Consumers now enjoy all types of organic products from apples to ziti, but this abundance and variety are not possible without trade. The global organic industry continues to grow, with over $81.6 billion USD in 2015. According to FiBL, over 179 countries around the world have organic activities with over 2.4 million organic producers worldwide. As the global industry matures, the importance of trade and tracking increases.
BioFach | MAP & TASC | 14 companies participated at BioFach 2016, the world’s largest trade show for organic products, resulting in $9,457,000 in projected sales. OTA spoke on several panels at the BioFach Congress.
Expo West | MAP | OTA organized more than 200+ meetings with buyers from around the world for nearly 30 U.S. organic companies. Projected sales total $9,035,247.
WE TAKE U.S. ORGANIC GLOBAL Around the world, the desire for traceable, sustainably produced food is growing. Global demand for U.S. organic has never been stronger. Online and in-person, the Organic Trade Association helps connect U.S. businesses with buyers worldwide hungry for bringing the USDA Organic Seal to their markets. Whether you are a large brand or distributor with export programs in place or a small manufacturer just breaking in to global markets, U.S. Organic Worldwide is your go-to resource to help grow your international presence and business.
Potential bilateral equivalency arrangement with Mexico
The United States and Mexico are currently in formal negotiations for a potential bilateral organic equivalency arrangement.
We take U.S. Organic Global
OTA’s Export Promotion Program, now dubbed U.S. Organic Worldwide, was awarded record-high USDA funding totaling $1,389,393 for calendar year 2016. The award is split between two grant programs: $889,393 for the Market Access Program (MAP), and $500,000 for Technical Assistance for Specialty Crops (TASC).