The Organic Trade Association received funding to conduct a GBI (Global Based Initiative) this summer to determine which types of social media campaigns are most effective for closing sales of U.S. agricultural exports in our top export markets and create a process for evaluating these campaigns in line with U.S. Department of Agriculture (USDA) performance measures.
This past fall, the Organic Trade Association partnered with key retailers in Asia to promote U.S. organic products in supermarkets visited by thousands of consumers. Working with Bio c’Bon in Japan and City Super in Hong Kong, the Organic Trade Association funded in-store promotions that included cooking classes, in store demo experts, and digital media content.
Food fraud, or the act of defrauding buyers of food or ingredients for economic gain, has plagued the food industry throughout history. Although it is not known conclusively how widespread food fraud is in the United States or worldwide, it is now estimated to be a $50 billion industry for the total food market --about the same size as the entire 2017 U.S. organic market.
The U.S. is the largest organic market in the world representing more than half of all consumer sales for organic products globally. Consumers now enjoy all types of organic products from apples to ziti, but this abundance and variety are not possible without trade. The global organic industry continues to grow, with over $81.6 billion USD in 2015. According to FiBL, over 179 countries around the world have organic activities with over 2.4 million organic producers worldwide. As the global industry matures, the importance of trade and tracking increases.
I read with interest the May Washington Post article about shipments of corn and soybeans from Turkey that arrived in the United States labeled organic, but that clearly were not. The article raised important issues about organic supply chains and certification documents, but it raised a more fundamental issue as well: when there is an opportunity for added value in a supply chain, how can we make sure farmers, and not unscrupulous middlemen, reap these rewards?
BioFach | MAP & TASC | 14 companies participated at BioFach 2016, the world’s largest trade show for organic products, resulting in $9,457,000 in projected sales. OTA spoke on several panels at the BioFach Congress.
Expo West | MAP | OTA organized more than 200+ meetings with buyers from around the world for nearly 30 U.S. organic companies. Projected sales total $9,035,247.
WE TAKE U.S. ORGANIC GLOBAL Around the world, the desire for traceable, sustainably produced food is growing. Global demand for U.S. organic has never been stronger. Online and in-person, the Organic Trade Association helps connect U.S. businesses with buyers worldwide hungry for bringing the USDA Organic Seal to their markets. Whether you are a large brand or distributor with export programs in place or a small manufacturer just breaking in to global markets, U.S. Organic Worldwide is your go-to resource to help grow your international presence and business.
Potential bilateral equivalency arrangement with Mexico
The United States and Mexico are currently in formal negotiations for a potential bilateral organic equivalency arrangement.