What does ‘organic’ really mean? Can I trust it? Why is it so expensive?” The conversation is happening on social media, whether you’re a part of it or not. Throughout the world, millions of consumers, businesses, influencers and policymakers are engaged across a variety of social networks—and all signs point to continued growth across channels in the coming years.

June 14, 2010, I arrived at the west end of the National Mall in D.C. for my first day of employment advising the Office of the Secretary of Agriculture on organic farming and localizing food systems. It was quite a leap for me. After spending 25 years of advocacy and agitation as an organic farmer and non-profit policy wonk, I was about to be assimilated into the Obama Administration. Later that day, I sat outside in the recently inaugurated “People’s Garden,” a patch of reclaimed parking pavement just becoming a working garden of food and flowers.

The Food and Agriculture Organization (FAO) of the United Nations Council has declared 2015 as the International Year of Soils. Soils have been receiving a lot of attention lately, because they are the basis for our food systems, fuel and fiber production, many essential environmental functions, and climate change mitigation. Unfortunately, soil health is under threat: the large-scale use of synthetic fertilizers and pesticides in conventional farming has been damaging soils and decreasing their natural ability to provide ecosystem services.

Research to bring new farmers into organic, to find organic solutions to fight invasive pests and weeds, to breed organic seeds that are so scarce. Regular dissemination of the latest information and technical data to assist organic farmers and keep them up to date on key research findings and other vital facts.