If you’re looking for social media content to showcase the value of organic, you’ve come to the right place. Despite organic sales reaching all-time highs, the organic community is still often asked to prove the value of organic and defend it from innacurate claims. We have all heard the misleading statements that organic cannot feed the world, or that it’s not really better for your health. To combat this misinformation, the Organic Trade Association (OTA) has created a collection of visually engaging graphics that are chock-full of facts proving organic is worth it. Check out the fact gallery and download graphics at OTA.com/OrganicFacts.

These graphics draw on a wealth of credible information, from the latest organic science to research on consumer purchasing behavior. Originally developed during the Organic Trade Association’s highly successful Organic Myth Busting Month social media festival in 2015, the graphics have since been updated so that they can be used by anyone, anytime, anywhere, to communicate the value of organic.

Visually appealing and easy to understand, each graphic features at least one fact that tackles a misconception. OTA’s gallery includes over 30 graphics customized for social platforms Facebook, Twitter, Instagram and LinkedIn. 

We encourage the organic community to utilize these graphics as a resource—whether for social media content, in printed publications, or as a reference point for consumer-friendly information about organic.

Together, by engaging with consumers and media with a consistent and clear voice, we can change the misconceptions about organic and bring new audiences onboard. Confusion about organic persists, and the work to increase public understanding is as important as ever. There are so many reasons to support and celebrate organic, from environmental impact to human health benefits to improved labor conditions for farmworkers. Now is the time to educate the public about what the USDA Organic seal means, why you can trust it, and why it’s worth supporting.

TIPS & IDEAS FOR SHARING

When sharing graphics on social, be sure to pick the size that’s optimized for your social channel. Rectangle graphics are best for Twitter, square graphics are best for Facebook and Instagram.

• Be sure to tag @OrganicTrade in your posts and include #organic to gain more visibility.
• Follow OTA’s social channels for content ideas.
• Create your own “Organic Day” or “Organic Week” campaign to educate consumers about organic and your brand. Share our graphics with a link to your products.
• If you encounter a question or false accusation about organic on social, draw from the resources in our graphic library to respond. You can also find helpful information in the “Organic 101” section of OTA’s website (OTA.com/organic-101).

Do you have ideas for additional messages or artwork that communicate the value of organic? We would love to hear them! Please contact our communications team (tyoung@ota.com).   //