Some 200 organic stakeholders gathered this spring in Washington, D.C., for the Organic Trade Association’s 2018 Policy Conference to talk about the future of organic, and their roles in that future. Meeting in the historic National Press Building where for almost 100 years journalists have heard from American presidents and lawmakers, foreign heads of state, business titans and international celebrities, the organic advocates had a lot on their minds.
Millennials. The term has recently come under scrutiny for being overused at best and pejorative at worst. We’ve blamed this demographic for a variety of societal and economic ills, the conditions for most of which were set decades before their birth.
According to the U.S. Census Bureau, Millennials are the largest population group. Born between 1981 and 1997, they number 75.4 million, and have recently surpassed Baby Boomers as the largest group of voting-age American adults.
As CEO of an organic marketing company that represents over four thousand acres of organic permanent crop production and more than one hundred and fifty different growers, there are always more than enough concerns to go around, from water, to labor, to new crop diseases. As if that were not enough, all of us, as organic industry players, are fighting the continued struggle of protecting the image and integrity of our common brand and mission: Organic.
LUNDBERG FAMILY FARMS has partnered with Thai Organic & Fairtrade Agriculture Group—a network of Thai rice farmers—to bring organic, Fair Trade Certified™ Thai Hom Mali Jasmine Rice to U.S. retail shelves. The rice is grown in the Mekong River Valley of Thailand’s Amnat Charoen Province. The rice products are available in four pre-cooked microwavable pouches—white, brown, red, and red and white blend (www.lundberg.com).