This past fall, the Organic Trade Association partnered with key retailers in Asia to promote U.S. organic products in supermarkets visited by thousands of consumers. Working with Bio c’Bon in Japan and City Super in Hong Kong, the Organic Trade Association funded in-store promotions that included cooking classes, in store demo experts, and digital media content.
Setting the stage for 2018 , USDA announced its “Principles for Organic:” 1) Protect the integrity of the USDA Organic seal; 2) Deliver efficient and effective oversight of organic production practices, to ensure organic products meet consistent standards. These principles largely translate to where the lion’s share of USDA’s time and resources are being directed--increased oversight and enforcement to curb fraudulent organic imports.
2018 was a relatively quiet year for manufacturers of organic food, fiber and other non-food categories with the exception of a historical change to the allowance of natural flavors used in organic products, a mile marker precedent set by the Federal Trade Commission and a handful of amendments made to the National List of Allowed and Prohibited Substances.
World pesticide use has reached nearly 6 billion pounds per year, with the United States alone accounting for over 20% of that use. The Environmental Protection Agency has registered and approved almost 1,400 pesticides with over 900 active ingredients for use in the U.S. The majority are used on conventional farms in the form of synthetic herbicides, insecticides, fungicides, and fumigants.
2018 was a significant year for organic livestock producers. Although two landmark practices standards were withdrawn, NOP conducted a broad range of National List revisions to expand the options for health care treatments for organic livestock.
Food fraud, or the act of defrauding buyers of food or ingredients for economic gain, has plagued the food industry throughout history. Although it is not known conclusively how widespread food fraud is in the United States or worldwide, it is now estimated to be a $50 billion industry for the total food market --about the same size as the entire 2017 U.S. organic market.
I am asked with some regularity about whether e-commerce will obliterate the grocery store as we know it. I wouldn’t bet on it. It is true that food retailers have not (yet) seen the same kind of disruption owing to convenience seeking and showrooming behaviors that other types of merchants face. Meal kit services have made a big splash and gotten more folks cooking, but I wonder if people keep the training wheels on once they become comfortable in the kitchen.