OTA’s Fiber Council convened a task force of members in September to address the very heart of misleading organic claims and prepare comments on the Federal Trade Commission (FTC) and National Organic Program (NOP) joint consumer survey. The survey focused on consumers’ perception of false claims on non-food products, namely textiles and body care products.
If you’re looking for social media content to showcase the value of organic, you’ve come to the right place. Despite organic sales reaching all-time highs, the organic community is still often asked to prove the value of organic and defend it from innacurate claims. We have all heard the misleading statements that organic cannot feed the world, or that it’s not really better for your health. To combat this misinformation, the Organic Trade Association (OTA) has created a collection of visually engaging graphics that are chock-full of facts proving organic is worth it.
An ongoing concern for the organic sector has been the lack of enforcement of organic claims on non-food items that are non-agricultural.
Fifty companies in the United States are now certified to the Global Organic Textile Standard (GOTS). Meanwhile, Canada has seven companies certified to the program. GOTS is the stringent voluntary global standard for the entire post-harvest processing—including spinning, knitting, weaving, dyeing and manufacturing—of apparel and home textiles made with organic fiber. The standard includes both environmental and social criteria.
Growing Organic Cotton
In 1993, a group of farmers on the high plains of Texas planted thousands of acres of organic and transitional cotton. After finding a very underdeveloped market with only one or two potential customers, they formed the Texas Organic Cotton Marketing Cooperative (TOCMC).
With no paid staff, the organization worked out of co-founder Jimmy Wedel’s home trying to develop a totally unknown market.
Twenty-three years later, the farmers who make up TOCMC are receiving OTA’s Farmer of the Year Organic Leadership Award.
Textile Exchange (TE) has released two reports that highlight leading companies in the use of organic cotton and sustainable fibers and materials, and detail what they are doing to improve sustainability in the textile value chain.
Enforcement of “Organic” claims on non-food items
Organic is one of the fastest growing segments of America agriculture and consumer demand for organic products continues to rise. The vibrant U.S. organic sector is creating jobs and opportunities in communities across the nation. OTA's 2016 Infographic tells the story of Organic: a Bright Spot for our Farms, our Food, and our Future.
As consumers wake up to the national debate of GMO labeling, possible links of high-fructose corn syrup to obesity, and larger dead zones caused by chemical runoff, another movement is building in the sidelines: the effort to find and implement new, even revolutionary agronomy practices that can replace current unsustainable systems, and be scaled to meet growing demand for healthful foods, renewable textiles and biomass.