Today’s organic farmers, like all farmers, are consummate problem solvers and masters of many skills. However, reliable assistance and educational tools to successfully deal with the daily challenges of their operations are often lacking.
Organic is one of many drivers influencing consumer behavior now and moving forward. The advantage organic has over other influencers is that it has ties to several areas including sustainability, health, motivation and behavioral drivers. These alliances serve to strengthen its position as a leading lady who does best when flanked by her best friends.
I am asked with some regularity about whether e-commerce will obliterate the grocery store as we know it. I wouldn’t bet on it. It is true that food retailers have not (yet) seen the same kind of disruption owing to convenience seeking and showrooming behaviors that other types of merchants face. Meal kit services have made a big splash and gotten more folks cooking, but I wonder if people keep the training wheels on once they become comfortable in the kitchen.
Two individuals and a farming couple receiving Organic Leadership Awards from the Organic Trade Association in September have the drive to make a difference, a strong belief that organic practices are the way to go, and a commitment to mentoring others.