We sat down with Organic Trade Association Board members and asked them to share which of our Bold Steps plans they were most excited about and why. Here is an overview of the Organic Trade Association's big, bold plans for the future.
Farmers Advisory Council
The Organic Trade Association’s (OTA’s) Farmers Advisory Council (FAC) is growing its organizational and direct member participation. Numerous farmer organizations across the country have expressed interest in joining FAC, and OTA looks forward to working with each organization in facilitating their involvement. Similarly, as OTA continues to grow its direct farmer membership, we expect participation on FAC to develop in both its breadth and depth.
OTA’s Fiber Council convened a task force of members in September to address the very heart of misleading organic claims and prepare comments on the Federal Trade Commission (FTC) and National Organic Program (NOP) joint consumer survey. The survey focused on consumers’ perception of false claims on non-food products, namely textiles and body care products.
The Organic Trade Association (OTA) is governed by a Board of Directors that is primarily elected by OTA’s trade membership. OTA’s three standing Board committees correspond to the broad governance functions that cut across all association operations. Together, the Board’s Executive, Community Relations, and Executive committees determine the full Board agenda.
The Organic Trade Association unites and serves more than 8,500 organic farmers, handlers, ranchers, processors, distributors, and retailers across the organic supply chain. In fact, 2016 saw the biggest growth in OTA membership in over five years. If you’re one of the many members who already relies on OTA for its government relations, media outreach, and market insights work, thank you for your support. If not, take a look at a few of the many highlights of OTA’s work on behalf of the sector, and join us in our work to chart organic’s future.
In January, the Organic Trade Association’s Board of Directors adopted a long-term vision for the trade association to lead the organic sector into the year 2030. OTA’s 15-Year Vision Task Force was co-chaired by Melissa Hughes and Laura Batcha, with participants Melody Meyer, Perry Clutts, Leslie Zuck, and Marci Zaroff. OTA’s 15-Year vision adopted by the Board is bold, ambitious and far-reaching. It is a reflection of the dedication, integrity and creativity of the sector that OTA serves, and of OTA’s unwavering commitment to lead the organic sector to new unprecedented levels of achievement.