The world was unexpectedly and quickly transformed with the outbreak of the coronavirus COVID-19. Pantry buying. Stockpiling staples. Grocery deliveries. Online farmers’ markets with curbside pickup. Baking our own bread. Three meals a day at home. Such has been our new daily life since the onset of the pandemic.
It is a critical time for organic in the marketplace. Having surpassed $55 billion in annual sales and 82% household penetration, organic products have moved firmly into the mainstream. This comes at an important moment for shoppers, farmers, and the environment. It is also a time of unprecedented confusion in the marketplace. Dozens of competing labels are crowding the shelves. Some are meaningless; others may tout one or more benefits – but none of them come close to the defined, rigorous standards and enforcement that shoppers have come to trust in organic.
Currently, all eyes are on the food sector, and in particular, its ability to adapt to the pandemic and to meet the needs of American consumers through our farmers. As the COVID-19 pandemic exposes vulnerabilities throughout our food system, it highlights the call for resiliency at all points in the supply chain to meet the needs of consumers.
In these chaotic times marked by the Covid-19 pandemic, social and economic upheaval, and already record-breaking extreme weather events taking their toll on crops and communities, people are thinking more about what it takes to be resilient. In the biological world, resilience has always been the critical underpinning for a healthy environment. Organic farming provides that resilience, and helps farms and whole ecosystems bounce back in the face of biological disturbance, particularly in the context of environmental disasters associated with climate change.
Take the first step to fight organic fraud with online training
Organic businesses wanting to protect against organic fraud in their operations can now complete an online training course that is a key component of the Organic Trade Association’s groundbreaking industry-wide Organic Fraud Prevention Solutions, a voluntary program to help minimize and eliminate organic fraud.