It’s Time We Get Serious About Organic Farming

The Environmental Working Group (EWG) has been advocating for organic food and farming for more than two decades. I have worked alongside many pioneers and have seen organic farming grow from a fledgling movement available to few, into a $40 billion a year industry. Despite years of double-digit growth, the number of certified organic farms in the U.S. is struggling to keep pace with soaring consumer demand.

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We’ve come a long way but we’re just getting started

Thirty years ago when I started in the organic produce industry, it was called a trade—a cottage industry whose participants had no inkling of what it would become today. There was no formal way to cool and ship product, no salad mix, and a handful of apple varieties. We spent hours on the phone trying to get a purchase order and celebrated when we did. We waged an uphill battle to establish credibility in a market that asked for quick and easy and didn't want to know where food came from.  We were determined to overcome the obstacles of logistics and naysayers.

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