What does ‘organic’ really mean? Can I trust it? Why is it so expensive?” The conversation is happening on social media, whether you’re a part of it or not. Throughout the world, millions of consumers, businesses, influencers and policymakers are engaged across a variety of social networks—and all signs point to continued growth across channels in the coming years.
An organic check-off would be unlike any other check-off program in American agriculture. Nothing like it has ever been tried, so the idea has understandably raised some questions. OTA has talked to lots of organic stakeholders over the past three years, and has found there’s a core group of concerns that keep coming up. We’ve also found that most of these concerns are based on perceptions of older check-offs, and we’ve addressed these issues.
The challenge is clear and only intensifying with the rising demand for organic products: more organic farmers and more organic land are needed. At the same time, older farmers are selling farmland, fueling a farmland real estate market that continues to grow. For investors, this has averaged a return rate of 12 percent the last 20 years, according to the National Council of Real Estate Investment Fiduciaries.
Research to bring new farmers into organic, to find organic solutions to fight invasive pests and weeds, to breed organic seeds that are so scarce. Regular dissemination of the latest information and technical data to assist organic farmers and keep them up to date on key research findings and other vital facts.