Thinking about Millennials and organic

Millennials. The term has recently come under scrutiny for being overused at best and pejorative at worst. We’ve blamed this demographic for a variety of societal and economic ills, the conditions for most of which were set decades before their birth.

According to the U.S. Census Bureau, Millennials are the largest population group. Born between 1981 and 1997, they number 75.4 million, and have recently surpassed Baby Boomers as the largest group of voting-age American adults.

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